Review: Launch to Market: Easy Marketing For Authors (Write Faster, Write Smarter #4) by Chris Fox

Title: Launch to Market: Easy Marketing For Authors
Author: Chris Fox
Series: Write Faster, Write Smarter #4
Rating: 5 stars
Genres: Non-fiction/ self publishing

Have you written a book that just isnโ€™t selling? Would you like the launch of your next one to be different?

Launch to Market provides a simple system to plan, track, and execute your book launch. It covers the basics of marketing in an easy to understand way, complete with exercises that will prepare you for your best launch ever.

You’ll see real sales numbers from an author who just did exactly what you’re trying to do, with take aways that will show you exactly how I did it.

Donโ€™t leave the success of your novel up to chance. Launch your book to market.

“I bought it for the rocket alone. I mean, look at that thing.” — the Author’s Totally Biased Friend.

My Review:
Well written. A good blueprint for launching a book which covers the pre-launch, launch, and post-launch period. A lot of it is stuff I already know but there was still some useful takeaways. The exercises at the end of each chapter aid the creation of a detailed launch plan. If you are new to self-publishing, this is a must read.

Review: How to Write a Sizzling Synopsis by Bryan Cohen

Title: How to Write a Sizzling Synopsis
Author: Bryan Cohen
Series: standalone
Rating: 5 stars
Genres: Non-Fiction/ writing/publishing

Struggling to find new readers? Learn how a compelling synopsis can make your book fly off the digital shelves!

Do you hate writing blurbs? Do you wish there was an easier way to summarize your novel and get more sales in the process? Author and copywriter Bryan Cohenโ€™s book descriptions have hit both the Kindle Storeโ€™s Top 50 and the USA Today Bestseller list. Let him show you exactly how to craft the copy you need to hook new readers.

After writing hundreds of book descriptions for other authors and helping thousands with informative training, Bryan has learned what all the best book synopses have in common. Through easy-to-follow tips and helpful examples in a variety of genres, How to Write a Sizzling Synopsis gives you the tools you need to get a steady stream of online book browsers to click the Buy button every single day.

In this book, youโ€™ll discover: How to simplify your plot to create a short, engaging synopsis Why using certain words can make customers fall in love with your story How to shed unnecessary subplots and make writing your blurb a joy instead of a chore The step-by-step system for writing and editing your synopsis for rhythm, momentum, and clarity Why you need a synopsis cliffhanger, and much, much more!

Finally, you no longer have to take on the challenge of copywriting alone. With a more intriguing synopsis in place, all your future promotions, ads, and marketing campaigns can perform significantly better. You want more readers to buy your books, and Bryanโ€™s system is a great way to make it a reality.

If you like detailed writing guides, plenty of examples, and a touch of humor, then youโ€™ll love Bryan Cohenโ€™s look behind the scenes at how he creates copy that sells.
Buy How to Write a Sizzling Synopsis today to get new readers excited to buy your books!

My Review:
Most Indie Authors I know say they are terrible at writing blurbs and absolutely dread that part of the process, and I’m no exception. I’ve tried outsourcing it in the past but it doesn’t work so it’s something I need to master so that I can overcome this “mental block” I have every time I’m getting ready to release something new.

I searched for a good book on blurb-writing previously and was surprised to find there weren’t that many options that fit what I was looking for so I was delighted when Bryan announced he was writing this book. He is undeniably one of the best blurb writers in the business.

This book is great – a quick easy read packed with examples and exercises that force you to apply the learning as you go along. I was amazed at how different my end version was to my starting one and I’ve definitely taken away lots of learning. Practice makes perfect so only time will tell if it’s added real value, but I have to say that I already feel more confident in tackling this head-on.

The writing is great – it’s witty, self-deprecating, and not in any way preachy.

I picked up a copy on release day for 99c and I have to say it was money well spent.

If you struggle with blurbs, this is the book for you. And even if you don’t have issues with blurb-writing, I bet you’d still pick up some useful tidbits in this book. Most definitely worth a read.